Summer news from Cred Communications
The U.K’s leading retailer; Hong Kong’s fastest-growing non-profit; our city’s first ever bike-sharing system. We’ve got exciting PR news to share with you today!
After successful PR activities in 2016, honestbee renewed their contract with Cred Communications for a Spring- Summer campaign. Honestbee is Hong Kong’s premier grocery concierge delivery service and hired Cred to facilitate the announcement of their partnership with TESCO, the U.K’s leading retailer and seven other leading supermarket chains. With over 30,000 products available from 25 partners including 8 major supermarkets, honestbee has grown from a Singaporean tech startup to a well-known service successfully operating in 8 great cities in Asia.
This February marked the second year of our work with the Hong Kong Wireless Technology Industry Association (WTIA). Organized annually since 2012, WTIA’s exciting Asia Smart App Awards brings together key experts in the mobile app industry across Asia to reward innovative smart app developers. After last year’s success, Cred was hired again to organize a promotional seminar and press conference as well as to handle on-site and off-site media relations for the Asia Smart App Summit and Awards Presentation Ceremony. With 111 entries from 13 Asian countries including newcomers such as Cambodia, Sri Lanka, and Vietnam, the awards continues to become a bigger success every year.
In December 2016, over 1000 cities worldwide had bike-sharing options, yet Hong Kong – Asia’s World City – was not one of them. Now, Hong Kong can count itself amongst the long list of forward-thinking places striving for a greener, more collaborative and more active way of living. Gobee.bike is Hong Kong’s first bike-sharing system, and in April we helped launch the scheme with its first 1000 bikes. After a successful media briefing event during which Gobee.bike’s CEO Raphael Cohen (former COO of HotelQuickly) was interviewed and gave a demonstration on one of the signature neon green bikes, the company has decided to extend their contract with Cred Communications.
At Cred, we are extremely proud when clients extend or renew their contracts with us – our clients are our no.1 priority, and this comes through in everything we do.