Exposure to the media is key to increasing your brand visibility and the demand for your products and services. Through years of experience in media outreach, we have developed relationships of mutual trust with top-tier English and Chinese media that will allow you speak directly to your desired audience. We have an established track record of connecting businesses with the public through attaining coverage in both lifestyle media and industry-specific media.
A significant fraction of your brand image comes from knowing how to interact with the media. Our trained professionals have worked with various types of media and can teach you how to get your message across effectively. Reach out to us for guidance on interview and presentation techniques to ensure you are prepared for the tricky interview scenarios you are bound to come across.
An interview mistake, a faulty product, a slip of the tongue … any of the above can send your long-established reputation into a state of crisis. We are here to help — we provide coaching to company leaders on how to manage such issues and also work with the media to ensure our clients are receiving the right type of coverage.
Whether our clients are big conglomerates or grassroots startups, we work with them to plan and organise unforgettable, exciting PR events that help get the word out about their products. Leave everything to us — we know how to plan product launches, press conferences and tasting dinners that take into account the identity and goals of our clients. From venue sourcing to food and beverage planning to guest list management, we promise to make every effort to ensure your events run seamlessly.
Trade Show Media Relations
A vital component of brand visibility, trade shows provide startups and established brands the opportunity to connect directly with consumers, other brands and investors. As well as providing PR support to large and small exhibitions and conferences, we have worked with a range of businesses to maximise their public presence at these events. We take a holistic approach to trade show support — from scheduling interviews to writing press materials to following up with journalists after the event, we know how to manage media relations so that you stand out from the crowd.
On-Site Trade Show Support
In addition to managing the media at trade shows, our services cover showroom design, stand support, and any other help you might need in driving customers to your booth. Before, during and after the show, we will help distribute marketing materials to customers to maximize the exposure of your brand at the event.
OPINION LEADER & BLOGGER RELATIONS
Engage influencers in your sector.
Brands are quickly transforming the way they communicate with their audiences. Nowadays, communications is as much about interacting with key opinion leaders and bloggers as it is about reaching out to the media to publish articles. We are experienced in choosing influencers whose styles and followers are aligned with our clients’ brand and values. With our expertise in combining influencer engagement with our communications strategies, our clients have benefited substantially in terms of social media visibility and product popularity.
Social Media Management
Many brands with great ideas get drowned and go unnoticed on the crowded web. When we manage your social media accounts, we take into consideration what types of people you want to attract, what your brand identity is, and how we can best help you stand out among your competitors. Clients who have entrusted us with their social media accounts have experienced immense growth in both their follower base and online visibility. We want to help through delivering impactful content and images do the same, so that you too can engage directly with your intended audience.
Connect with people of importance
At CRED, we can help with much more than just media and key opinion leader engagement. We will connect you with those with the power and resources to help you succeed — be it investors, regulators, customers or shareholders. And, because our past projects cover a variety of industries, we have the experience to connect you with top individuals in both the public and private sectors, in sectors ranging from non-profits to healthcare to finance to retail.
Identity & Positioning
You are only given one chance to launch your brand, so it is vital that you make it count with a solid PR approach. Understanding the current market and the needs of consumers is key to successful branding. We have years of experience in helping startups establish themselves amid tough competition and amplifying the voices of existing brands. Through a combination of social media marketing, content development and media relations, we position and develop brands in a way that makes them both long lasting and unique.
Design & Photography
We want your events to be memorable and presentable. Big and small budgets alike, we take a bespoke approach to planning the design and layout of your product launches, exhibitions and media events, focusing specifically on how the layout of the event reflects your brand image. We will also arrange for experienced photographers to document your events so that we can then share event photos on social media and with interested journalists.