Simple silhouettes featuring warm florals, classic prints & pastel hues are the focus of Poppy & Jules new spring/summer collection


  • Simple silhouettes featuring warm florals, classic prints & pastel hues are the focus of Poppy & Jules new spring/summer collection
  • Simple silhouettes featuring warm florals, classic prints & pastel hues are the focus of Poppy & Jules new spring/summer collection
  • Simple silhouettes featuring warm florals, classic prints & pastel hues are the focus of Poppy & Jules new spring/summer collection

We are thrilled to announce that we will be working with Poppy and Jules to launch their Spring/Summer 2012 collection.

Hannette Otten and Julia Groenewegen, the creative minds behind Poppy & Jules, have dreamed up a new spring/summer collection of simple silhouettes featuring warm florals, classic prints and pastel hues.  The new collection has a slight 60s vibe and is available now on their website www.poppyandjules.com.

Chic and sophisticated, the collection is perfect for the modern woman who wants both elegance and comfort. The flowing easy-to-wear fabrics are simple and flattering providing effortless style for women looking for an outfit to take them from the office to drinks or from beach to bar.

The ‘Marcella’ tunic, adorned with a fabulously deco-patterned print, rich in deep jewel tones is reflective of vintage Versace; ‘Ella’ is pure Bond girl with its hot pink paisley swirls swimming in a heavenly chocolate brown background while ‘Valentine’ was inspired by Moroccan nights.  The tunics can be worn as a dress or with skinny-leg pants. Add a little drama for evening with a mile-long pendant or sleek chandelier earrings.

But it’s not all about colour – black and white prints defy time and Poppy & Jules has worked a retro geometric print into this collection.  The flared pant ‘Sophie Long’ has a super flattering cut to exude some Marlene Dietrich charm, the understated ‘Hannette’ shirt dress is reminiscent of Roman Holiday and Poppy & Jules block print hot pants look great teamed with wedges to highlight endless legs.
Design duo Hannette Otten and Julia Groenewegen said: “Our aim is to provide stylish clothes that fit women’s lifestyles. We take into consideration prints, colours and the texture of the material. We carefully review material and look at how it falls against a woman’s skin and curves to ensure that it always flatters her shape. Most of our outfits are made out of 100% silk.”

“As well as ensuring that the fabric and style are perfect – we are also inspired by current trends. The Aimee Tunic for example has a bright yellow accent – a nod to the current neon trend.”

The collection ranges in price from 700 to 1400 Hong Kong Dollars with only a limited number of each design available. Sizes range from extra-small to large and fit both Asian and European women.

This is Poppy & Jules 4th collection. Poppy & Jules was established in Hong Kong in November 2010 – the designs are sold globally in countries including Australia, Germany, Holland, Singapore and Switzerland as well as Hong Kong. The new collection is available at www.poppyandjules.com – customers can sign up for their newsletter on their website and Facebook page to hear news of retail sales in and around Hong Kong and beyond.

Ends

For more information, obtain photographs (we have flat shots on white background, shots  as above and fashion shots with models) or to arrange interviews with designers Hannette Otten and Julia Groenewegen of Poppy & Jules please contact Mandy Queen at CRED Communications on +852 96847365 or email mandy@credcommunications.com.

 

 

Share :
Related Posts

Leave Your Comment