Hong Kong, 3 May 2012, due to the huge success of the second Restaurant Week in February with over 10,000 bookings, DiningCity will hold Restaurant Week as a bi-annual event in Hong Kong. Restaurant Week will now take place twice a year in line with cities and countries around the world including Amsterdam, Cape Town, New York, Shanghai, Beijing and Singapore. During the Week, Hong Kong’s foodies can dine at restaurants, including Michelin star venues, for a fraction of the regular price. Participating restaurants will craft special Restaurant Week menus and compete for a number of awards including the title of Best Restaurant of the Week as voted by diners online.
With still more than two months to go, new restaurants signed up include Bourbon, Peccato, Se Sa Me, Shore, Stormies, Watermark and Wooloomooloo Prime. Returning restaurants include Lily & Bloom, Madam Sixy-Ate, 798 Bistro, The Newsroom , AVA (won overall best restaurant during the winter edition of Restaurant Week), Azure, Chez Patrick Restaurants, Dot Cod, Doppio Zero, Finds, Glo, Habitu Ristorante, Harakan-S, Indochine, Jashan, JAR, Kyoto Joe, Le Chef, Orange Tree, Panevino, SML, Spice, The Pawn, The Press Room (won most popular restaurant) and Wooloomooloo Steakhouse (LKF, TST and Wanchai).
As before, diners can only book online via the special DiningCity website www.restaurantweek.hk. Key dates are:
Presenting partner pre-booking: 15 June 2012 (10am)
Pre-booking for DiningCity’s newsletter
subscribers, FB fans and twitter followers: 18 June 2012 (10am)
Official booking website is live for everyone: 20 June 2012 (4pm)
Restaurant Week: 9 – 15 July 2012
Onno Schreurs, Managing Director of DiningCity said: “The previous edition of Restaurant Week in February saw over 10,000 bookings – 70% more than our first edition proving that the event is hugely popular in Hong Kong. The demand is very obviously there so it made sense to run the Week twice a year.
“I think the reason it is so successful is because it is a win win situation for both diners and restaurants. Diners get to try new restaurants and restaurants get new customers. It’s completely interactive also. Diners can book restaurants via our website, receive email reminders of their bookings and then rate each of the restaurants that they dined at. Over 1000 diners rated their experiences through the website in February. These ratings then contribute to our Restaurant Awards, which restaurants can use to motivate their staff to deliver the best service and food during the Week.”
To keep up to date with plans for next year’s Restaurant Week, diners should register their email at http://www.diningcity.com, like our Facebook page or follow DiningCity on Twitter – DiningCity_HK – use #RWsummer2012.
The media and food blogger conference to launch Restaurant Week takes place 13 June 2012 – location and exact timing to be confirmed. For more information, obtain photographs or to arrange interviews with DiningCity’s General Manager Synthia Liem please contact Mandy Queen at CRED Communications (English media) on +852 96847365 or email email@example.com and contact Alisdair Chan (Chinese media) on firstname.lastname@example.org or telephone +852 96337995.
The ‘Restaurant Week’ concept was launched in New York in 1998 and has since then extended globally to become the world’s biggest dining event. Organised by the international online dining guide and restaurant reservations platform: www.DiningCity.com, it is now on its way to become the biggest dining event in Asia with Singapore, Shanghai, Beijing and Hong Kong participating!