It has been an amazing year for us at CRED Communications. As we reflect on some of our notable achievements throughout the year, we would like to first and foremost thank our valuable clients, whose continued patronage and trust in our public relations and social media marketing expertise, has made 2013 a roaring success.
We launched CRED Communications three years ago and we are growing by leaps and bounds, setting the trends here in Asia –– and have made a name for ourselves as one of the top independent PR agencies in Hong Kong for exhibitions, conferences and trade shows, and the food and beverage industry.
The CRED in CRED Communications not only stands for our desire to get clients CREDibility, but also Creativity, Results-Focused, Engaging and Dynamic. It’s what has attracted and kept big name clients, garnered respect from our peers, and afforded us longevity in the PR industry.
With this in mind, it is our pleasure to share with you some of the highlights from 2013.
The year got off to a flying start with our exclusive press preview for CARTES Secure Conexions Asia, the leading smart technologies event in Asia Pacific. We were chosen to represent the high-level conference and exhibition for a third consecutive year. Building long-term relationships with our clients and gaining their utmost trust and confidence is truly rewarding for us.
The Hong Kong media event for CARTES took place in the middle of January, which was followed by another press conference in Singapore at One Raffles Place, the city’s highest rooftop bar.
The beginning of the Chinese Lunar New Year was marked by landing another campaign for RDI (Resource Development International) Management Learning, the world’s largest independent provider of UK University qualifications programmes by distance learning. Proving our PR and social media marketing prowess, we doubled its number of social media account followers from 10,000 to 20,000 within a year.
We launched Heichinrou Restaurant’s new Cantonese menu in Hong Kong. Heichinrou Group, the owner of Japan’s oldest Chinese restaurant, has been our loyal client for more than two years.
Our winning streak of securing bids for top clients continued when we were selected to represent Vienna-based emarsys, one of the fastest growing companies in cloud marketing. Covering Hong Kong and Singapore, CRED Communications put its Regional Managing Director, Ohad Hecht, on the pages of publications such as The Economic Times, The Standard and E-Zone.
The CRED Communications team provided on-site PR support for CARTES Asia, which resulted in 300 articles being published across Asia Pacific about the event.
We officially joined The Council of Public Relation Firms in Hong Kong (cPRfHK), which promotes best practice among member public relations consultancies and key stakeholders –– and is revered by the local industry.
As a Hong Kong-based company and one that takes corporate social responsibility (CRS) seriously, we always make a big effort to give back to our local community. For the third year running, CRED Communications supported City University/Edinburgh Napier University’s BA (Hons) Marketing Management Live Project by taking another Hong Kong student of the course under its wing. Being part of the programme involves mentoring budding PR and marketing executives and giving them real projects to work on.
We flew over to Bangkok, Thailand, to support the 25th Annual FIRST Conference, a forum for computer security incident response teams from around the world. It drew big name sponsors such as Google, Facebook and Microsoft –– and representatives from more than 240 corporations, government bodies and institutions.
VIP guests and journalists sailed away with us on Elite Charters’ 86-foot motor yacht Mahala Lin for its bespoke luxury getaways and corporate events launch.
Mandy Queen, our founder and director, was appointed as a board member of the cPRfHK and elected as the programmes chair. The latter puts her in charge of all council events where she is responsible for everything from sourcing venues and securing sponsors and speakers.
More mega-events came our way, this time we won the contract for HIMSS AsiaPac13 Greater China eHealth Forum, which is aimed at providing global leadership to utilise IT and management systems to improve healthcare. It was held at the Hong Kong Convention and Exhibition Centre, and we secured wide television and radio coverage for the prestigious function. The president of e-Health Consortium of the Hong Kong Hospital Authority, and the secretary for the Food & Health Bureau Hong Kong gave opening addresses.
CRED Communications was approached again by DiningCity to reprise our partnership with them for Hong Kong Restaurant Week. The event was sponsored by American Express and had more than 80 participating restaurants.
We organised our first event for the cPRfHK on the trade descriptions act at Coast in Soho. Deemed a great success, the event saw many new faces from the PR industry mingle with existing members.
Mandy Queen was featured in an important video by Edinburgh Napier University. She discuses her participation and role as mentor in its Live Project programme for marketing management students in Hong Kong.
Our company also expanded to Singapore by joining up with PRrecious Communications.
Heichinrou Restaurant Group, which has become a long-term client, entrusted us again with its latest account. This time we launched its reservation-only, Cantonese private seafood kitchen called Club Heichinrou in Causeway Bay, Hong Kong.
Another PR triumph for us, was booking television and radio interviews with CNBC and RTHK respectively for Gillem Tulloch, group leader of Asianomics Group, one of the regions most trusted researchers on Asian economies and Asian companies. Gillem spoke to the media about his company’s huge rebranding strategy carried out by Unison Creative.
We also lent a strong PR hand to StartupHK’s Mobilliance event, which emarsys sponsored.
Mandy Queen appeared in All Leaders Magazine to reveal some of her secrets to success in PR and social media marketing, and advised readers on how to create lasting relationships with clients.
The governmental body Korean Agro-Fisheries & Food Trade Corporation came to us to promote and organise Hong Kong’s first and largest K-Food Fair. We took care of celebrity participation, press conferences, social media marketing, VIP invitations and on-site interviews for the three-day extravaganza achieving over 100 pieces of media in record-breaking time.
We also drove media attendance to the BroadGroup’s finance and investment forum in Hong Kong.
It felt like a grand finale to an exciting year when we spread the news of our latest client Sushi Shikon’s three Michelin star win to the press. We immediately arranged four exclusive events at the award-winning restaurant for high-profile guests and prominent members of the media.
Our celebrations continued when our loyal client French trade show company Comexposium, the group behind CARTES Asia, signed us on for the fourth year in a row.
Mandy Queen wrapped up the year by organising the cPRfHK’s Double Happiness Awards for in-house PR professionals and the cPRfHK’s Xmas party at mamoz. It was a labour of love for our founder and director who organised the special event, which attracted generous sponsors, engaging speakers and ensured 50 per cent of the profits went to charity while promoting best practices within the local PR industry.
Happy New Year!
The CRED Communications team is truly grateful to all our wonderful clients for choosing us for their PR and social media marketing. We wish you all a fantastic New Year and look forward to working with you in 2014.