CRED Communications and PRecious Communications embark on strategic partnership
Joint communications services across Greater China and South East Asia already taken up by multiple clients
26 August 2013 – CRED Communications, a public relations and marketing communications company based out of Hong Kong, and Singapore-based strategic communications firm PRecious Communications have joined forces as strategic partners to expand their offering to now cover Greater China and Southeast Asia. The two agencies have recently worked together on global clients Comexposium and HIMSS to publicise two high level technology events and conferences across the region – CARTES Asia at AsiaWorld Expo (March 2013) and HIMSS AsiaPac13 Greater China eHealth Forum at the Hong Kong Convention and Exhibition Centre (August 2013). The agencies have also just signed a retainer contract with emarsys – a global market leader of all-in-one email, mobile and social marketing automation applications.
“Greater China and South East Asia are very important markets to us as that’s where our clients see growth. Therefore, we need trusted Public Relations partners who can advise and execute impactful communications strategies together with us,” said Ohad Hecht, Managing Director, APAC of emarsys. “We have a successful working relationship with CRED Communications and were very happy when they introduced PRecious Communications to us. Now we benefit from the best of both worlds working with independent PR agencies to get the right senior council and at the same time spread over various geographies.”
Mandy Queen Managing Director of CRED Communications said: “As a young dynamic agency we are always looking for ways to give the best possible service to our local and international clients. We have been looking to expand our offering across Asia Pacific, especially in Singapore, for the past year and we have found a great partner in PRecious Communications who have a similar work ethic to us and proven results of implementing PR campaigns in Singapore and South East Asia. Teaming up with PRecious Communications means that we can now provide our technology clients with people on the ground in Greater China and Singapore adding even more value to our existing offering.”
Added Lars Voedisch, Principal Consultant of PRecious Communications: “One of the factors of PRecious Communications’ success has been a clear focus on adding value and creating impact, ensuring that all communications efforts are clearly linked to our clients’ business objectives. And we know from experience that working with Mandy and her team at CRED Communications, our clients will get the same can-do attitude and professional service across South East Asia and Greater China.”
CRED Communications will be able to tap into PRecious Communications’ resources and insights to Southeast Asia. PRecious would similarly be able to gain from CRED Communications’ experiences and deep knowledge of the Greater China area in addition to combining both firm’s existing PR networks reaching across the whole of Asia Pacific, the Middle East, Europe and the Americas.
Current clients of PRecious Communications include AccessData, Evernote, McAfee, and PlayMoolah, amongst others.
Currently, CRED Communications is working with clients including DiningCity – Restaurant Week, Heichinrou, mamoz, Kerry Logistics and RDI Management Learning.
About CRED Communications
CRED Communications was founded in 2010 by Mandy Queen who has over 16 years of delivering PR and Marketing Communications campaigns in Asia Pacific and Europe. The agency is dedicated to the conference and exhibitions industry and lifestyle and technology sectors and provides a range of services including media relations, social media marketing and event management to clients across the world. The agency is a member of the Council of Public Relations Firms of Hong Kong and Mandy has recently been appointed Programmes Chair of the Council. www.credcommunications.com
About PRecious Communications
Our focus is on Corporate Communications, Crisis Management, Reputation Management and Social Media. Combining a clear business-oriented approach with a focus on measurable results, our network of experts helps brands tell their story and tie directly into their overall communications objectives.
We are run out of Singapore and serve clients in Asia Pacific and beyond through our strong links to Europe and North America.
PRecious Communications was a finalist for the 2013 Asia Pacific New Consultancy of the Year Award of the Holmes Report. www.preciouscomms.com