Get off to the right start with Cred Cadets Internship & Graduate Programme


Interns are one of our greatest assets. Over the past eight years we have had the pleasure to work with some brilliant young talent from Hong Kong and overseas. This year we decided to create a much more structured public relations internship and graduate programme called Cred Cadets which we believe will be greatly beneficial to both students and to Cred Communications.

The Programme will provide potential interns with a mix of on-the-job training, job shadowing, individual and group training sessions and timely feedback over the course of their final year at university and grow into a full-time graduate programme during the following seven months. Launching this Autumn 2018 and starting January 2019, the 12-month programme begins with a 5-month part-time paid internship and ends, pending performance, with a full-time Account Executive role.

Established in 2010, Cred Communications delivers strategic public relations campaigns for brands that aspire to influence. We live for creativity and encourage unconventional thinking to ignite brand power and create meaningful impact. Services cover strategy, media relations, influencer engagement, digital and crisis communications.

Our culture is very much built on trust, collaboration and hard work so candidates that have a strong passion for communications, integrity and learning will excel during this new programme. We look forward to reviewing applicants soon.

If you’re interested in joining our 2019 Cred Cadets please email hire@credcommunications.com for more details. We are also always looking for interns throughout the year so please send your CV, examples of work and references to the same address. You can read about some of our interns experience here.

A confidence boosting yet homey internship experience at Cred Communications


 

We like to invite our interns to write a letter about their internship experiences at our PR agency – Cred Communications. Our interns provide a fantastic support to our team and we are always grateful for applicants.

The letter below is from our recent intern Pinki Wong:

“Greetings, everyone! I am currently doing my exchange study in Journalism and Reporting in Haaga Helia University in Helsinki, Finland, I major in Corporate Communication back in Hong Kong. I had to step into the field and explore the industry before graduating to test myself whether or not this will be my future career. My internship at Cred was like an intensive guide to understand what it’s like to be a PR.

Prior to being in the Cred team, I had another internship experience at another local PR agency but I had less opportunities to participate in what my team were doing. On the contrary, the Cred team treated me as one of them rather than just an intern helping them with coverage reports, I got invited to take up challenging work like to research for projects and to compile analysis report in no time. Everyone at Cred were all very understanding and friendly, I got to gain more insight of the field in the process of participating in a project from start to finish.

Going to work at Cred is like going from my own home to another home, the office of Cred feels like home, and what makes such feeling is the people. All teammates were extremely friendly, not to say, our managing director, Mandy was more like a leader than a boss, I felt so welcomed and they were all there to guide and teach me the bits and pieces about the PR industry. I would not forget how they were willing to let me take up responsibilities I thought I would not be able to handle, their confidence and faith in me pushed me to achieve what I thought impossible.

All in all, I had such a blast and a memorable time at Cred, this opportunity has given me a glimpse of how diverse and exciting the Public Relation industry could be, getting my hands on the actual field of Public Relation lured me to learn more from it. The experience enabled me to gain practical skills and knowledge from books to life and from theories to actions. One of the duties that presented what Public Relation was was helping with client media gifting, wrapping gifts and writing a handwritten note is an act of engagement and sociability. This process of communication, from choosing a gift wrapping carrier, to personalising each gift and sending them out presents the essence of connecting with people in the PR industry.

I would like to do an enormous shoutout to the Cred team for being my teammates, my mentors and my friends!

Love,
Pinki “

We are always looking for great interns – please send your resume and cover letter to hire@credcommunications.com.

Job Vacancy – Account Executive


Are you passionate about public relations and helping clients reach their sales and marketing goals? Do you have a desire to make an impact? Do you enjoy inspiring others with your creativity and have the determination to excel? Then we would love to meet you! Consumer brand agency, Cred Communications is looking for an ambitious Account Executive with excellent digital, social and traditional media skills to join their collaborative and friendly team. As we’re an independent up and coming agency, you will have lots of responsibility combined with the brilliant opportunity to make an impact and progress quickly through the agency.

Requirements

  • Self starter and team player
  • Curious and passionate about the world with sound judgement
  • Resilient and self-confident
  • Can participate well in team and client meetings
  • Able to multi-task and work under pressure
  • Ability to build relationships with clients, key opinion leaders, media and other stakeholders.
  • Excellent strategy and creative campaign development skills
  • Degree holder in communications, journalism or related disciplines
  • Able to analyze data to find insight and adapt performance
  • Excellent traditional Chinese and English writing and verbal skills
  • Good organizational skills
  • Able to handle all administrative aspects of the job to ensure campaigns run smoothly

Must have at least one year’s experience in a communications agency with 2 x references. Consumer Brand PR experience would be ideal. If you think you fit the description, please send us your resume together with a cover letter and references to hire@credcommunications.com.

Seeking Account Manager with brilliant English copywriting skills


Established in 2010, Cred Communications has from day one been a confident and creative PR agency intent on creating influential and productive PR and marketing communications campaigns to be proud of.  Our client servicing covers everything from FMCG to e-commerce, hotels, retail, travel, fashion and lifestyle and health and beauty. We successfully develop and deliver streamlined strategies, campaigns and communications that connect audiences with dynamic and intelligent brands in Hong Kong and Asia Pacific.

We are looking for super star native English speaking Account Manager to join our team. Professional and friendly, candidates must have a great work ethic and passion for PR. You must be someone committed to delivering excellent campaigns with very little supervision.  Reliability, flexibility and a real interest in developing yourself and helping our agency become successful is paramount. Previous experience is essential within a fast-paced client-focused PR or Marketing agency.

This role is a wonderful opportunity for someone to achieve a wide range of experience across all aspects of communications covering digital, media relations and events.

Job scope:

  • Developing creative and impactful PR campaigns (strategy & tactics, stakeholders, evaluation)
  • Writing (press releases, newsletters, speeches, Q&As, social media posts, briefing books)
  • Media relations (story-telling, features, editorial calendars)
  • Client relations (status reports, client calls / meetings)
  • Social media strategy (for clients and for Cred Communications)
  • Organising events (press conferences, VIP events, client PR support for industry events)
  • Business development (compiling pitching documents; preparing and attending pitches)
  • Anything else a young company needs to do

Skills and Experience:

  • Degree holder in communications, journalism or related disciplines
  • Good conversational skills, good listener, empathy
  • Good organizational skills, very attentive to detail, very task oriented
  • Results-driven, always focused on return on investment for our clients
  • Passionate about all aspects of public relations, willing to learn and develop
  • Proactive, ability to self-start and prioritise tasks
  • Imaginative and lateral thinker
  • Sensitive to widely different audiences
  • Worldy, well-read and well presented
  • Numerate – conscious of budgets
  • Be a hands-on team player adding value, sharing creative ideas, and executing successful PR programs
  • Ethical and professional
  • Fluent written and oral English

Our office is centrally-based and we generously offer 18 days holiday and a competitive salary.

Please send your resume detailing campaigns you have worked on and how you have contributed to their success, along with a cover letter and expected salary to hire@credcommunications.com. Native English speaking candidates with PR experience only required for this post. Candidates will only be hired if references are satisfactory.

 

 

A rewarding, eye-opening internship experience


  • A rewarding, eye-opening internship experience

We recently received a letter from Agnes Chan, an intern who worked with CRED Communications during Summer 2016. She wanted to share her experience of working with us – we were thrilled to have her work with us!

Hi everyone! I am a rising junior at Brown University studying International Relations. My two-month internship at CRED Communications has been an eye-opening and dynamic experience and I’m sad that my time here has now come to an end!

I chose to work at CRED this summer because I wanted to work in a field that would give me exposure to as many industries as possible. I also knew that because PR consists of daily interactions with clients and the media, a job in PR would shape me into both a better communicator and problem solver. During my two months here, I was fortunate enough to work with clients in food and beverage, retail, technology and fashion industries, among many others.

Having worked at CNN as an intern and at the Brown Daily Herald as a news editor, I entered CRED with only journalism experience under my belt. Thus while I knew how to write for the media and discover news angles, I initially did not know much about managing clients and marketing products. Thankfully, the CRED team was supportive, accepting and always willing to help when I encountered difficulties.

I was able to play a significant role at CRED from the very beginning. Assigned on day one, my first project was to write up case studies for CRED’s new website. To do so, I had to research and summarize over 30 of CRED’s past projects, which helped me better understand the nuts and bolts of PR during my first week on the job. I was also fortunate enough to be able to work directly with CRED’s client Pink Season, Asia’s premier LGBTI festival. In addition to writing a press release, I helped arrange media interviews and secure media coverage for the event directors.

I particularly enjoyed brainstorming sessions where the entire CRED team would sit around a table for a few hours and think of potential PR campaigns. I sometimes found it challenging to think of creative and unique campaign ideas, but it was through this process of intense discussion and repeatedly scrapping ideas that I discovered the sheer amount of creativity and perseverance required in PR. 

Aside from the fulfilling work I was able to undertake at CRED, I am also grateful to have spent the two months with a team of passionate, dedicated and dynamic individuals. I am constantly amazed at how despite the fast-paced and often challenging nature of PR, the CRED team always remains organized and committed to each and every client it works with. Sad as I am to leave behind a highly rewarding and productive internship at CRED Communications, I know that I have definitely made the very most of this summer!

A letter by Leighenne Pang: Extraordinary internship experience


  • A letter by Leighenne Pang: Extraordinary internship experience

I am currently doing a bachelor of Communications, majoring in Public Relations and Marketing at Griffith University in Brisbane, Australia. An internship was a great opportunity for me to determine whether I am well suited to the field I am passionate about. Hence when I finished my penultimate year I sought an internship in Hong Kong.

Being part of CRED Communications has definitely been one of the most significant steps in my life.  My role was more as a full time employee at CRED. My participation wasn’t confined to just admin. I was offered boundless hands-on opportunities that brought a sense of accomplishment throughout the duration of my internship. I was lucky enough to be engaged in a project from scratch. CRED allowed me to explore a variety of roles and to contribute creatively. The knowledge and skills derived and deepened from the experience were invaluable.

At CRED, I found not merely vibrancy and enthusiasm, but also a sense of belonging.  I was treated as part of the team from day one.  In fact, I got the chance to attend a press conference just three days after I started. The people were definitely my favorite part of the experience working at CRED. The team is absolutely sophisticated and professional. They are my colleagues, mentors and friends.  Besides, they were also encouraging and supportive. Whenever I made mistakes or was confused, they were always there to guide me patiently.

Needless to say, what I have acquired from CRED is far more than what I have offered to CRED.  It was totally beyond my expectations. I will definitely miss the dynamic team of CRED. It may sound cliché, but the internship has made my summer remarkable and fruitful. I can say with certainty that CRED will offer every single intern an irreplaceable PR working experience and chances of participation.  I truly recommend the paid internship programme and services by CRED Communications.

Last but not least, I would like to thank everyone at CRED.  It’s difficult to say goodbye because you guys are too AMAZING!  Thanks for having me and always being so warm.  Take care.

Cheers,
Leighenne

CRED Communications is always looking for hard working happy interns who enjoy being part of a dynamic team. If you are interested in working at CRED please contact Mandy Queen on mandy@credcommunications.com.

We’re HIRING!


CRED Communications is a Creative, Results-focused, Engaging and Dynamic independent public relations agency and we’re looking for an ambitious senior account executive with at least three years agency experience in Hong Kong.

You will have a passion for PR, especially media relations and social media marketing, and the drive to keep on learning about your profession. We are looking for an exceptional person who wants to deliver first class campaigns for our global and local clients. Fluent in Cantonese and English with excellent traditional Chinese writing skills is a must. Mandarin is a bonus.

You will get the opportunity to progress your career quickly if you’re willing to work hard!

As Senior Account Executive your duties will include:

–          Organising media events and photo opportunities

–          Setting up media opportunities, interviews and meetings

–          Writing features, social media updates, online copy and press releases

–          Liaising with journalists and proactively identifying media opportunities

–          Visiting networking events to support clients and meet journalists.

You will need to have:

–          Minimum of three year’s PR agency experience and ideally a degree in communications or journalism

–          Consumer/trade press experience – we are looking for proven results

–          An interest in technology and lifestyle products

–          A proactive and determined attitude

–          Confidence to deal with the media.

 

Interested? Then please email your resume to info@credcommunications.com. Due to the volume of emails only applicants that satisfy the above criteria will receive a reply.

Serving the Community


  • Serving the Community

Although CRED Communications is a multi-lingual public relations agency serving clients across the Asia Pacific region, we’re very proud to be Hong Kong based and always strive to be a responsible corporate citizen. Corporate responsibility, or CSR, means aligning our core values and behaviour with the expectations and needs of not just our customers, investors and employees but also society as a whole. It’s all about how we can make a positive impact in the local environment.

One way we do this is by helping local students from Edinburgh Napier University’s BA (Hons) Marketing Management course develop real-life project skills via a “Live Project” module. This excellent course is offered through City University’s School of Continuing and Professional Education (SCOPE).

Over the past three years, students from the university have worked with us on a diverse range of “Live Projects” from optimising our website design to researching and recommending an appropriate CRM system. Apart from giving Hong Kong students the opportunity to gain valuable experience working on a project with a local company, it also gives us an opportunity to talent-spot. Indeed, we are always impressed by the quality of Edinburgh Napier University students and have hired several as interns.

In addition, our most recent full-time hire, Andico Tsui, is a graduate of Napier. Andico worked with us during 2012’s Live Project and stood-out as being someone very intelligent and dynamic. So when he approached us looking for a job after graduation, I quickly interviewed him for the post of Assistant Account Executive, a post he now holds. Congratulations Andico!

Please click here for more information on Edinburgh Napier University’s BA (Hons) Marketing Management course.