We look forward to galloping into the Chinese New Year with our treasured clients, media contacts and business partners!
It has been an amazing year for us at CRED Communications. As we reflect on some of our notable achievements throughout the year, we would like to first and foremost thank our valuable clients, whose continued patronage and trust in our public relations and social media marketing expertise, has made 2013 a roaring success.
We launched CRED Communications three years ago and we are growing by leaps and bounds, setting the trends here in Asia –– and have made a name for ourselves as one of the top independent PR agencies in Hong Kong for exhibitions, conferences and trade shows, and the food and beverage industry.
The CRED in CRED Communications not only stands for our desire to get clients CREDibility, but also Creativity, Results-Focused, Engaging and Dynamic. It’s what has attracted and kept big name clients, garnered respect from our peers, and afforded us longevity in the PR industry.
With this in mind, it is our pleasure to share with you some of the highlights from 2013.
The year got off to a flying start with our exclusive press preview for CARTES Secure Conexions Asia, the leading smart technologies event in Asia Pacific. We were chosen to represent the high-level conference and exhibition for a third consecutive year. Building long-term relationships with our clients and gaining their utmost trust and confidence is truly rewarding for us.
The Hong Kong media event for CARTES took place in the middle of January, which was followed by another press conference in Singapore at One Raffles Place, the city’s highest rooftop bar.
The beginning of the Chinese Lunar New Year was marked by landing another campaign for RDI (Resource Development International) Management Learning, the world’s largest independent provider of UK University qualifications programmes by distance learning. Proving our PR and social media marketing prowess, we doubled its number of social media account followers from 10,000 to 20,000 within a year.
We launched Heichinrou Restaurant’s new Cantonese menu in Hong Kong. Heichinrou Group, the owner of Japan’s oldest Chinese restaurant, has been our loyal client for more than two years.
Our winning streak of securing bids for top clients continued when we were selected to represent Vienna-based emarsys, one of the fastest growing companies in cloud marketing. Covering Hong Kong and Singapore, CRED Communications put its Regional Managing Director, Ohad Hecht, on the pages of publications such as The Economic Times, The Standard and E-Zone.
The CRED Communications team provided on-site PR support for CARTES Asia, which resulted in 300 articles being published across Asia Pacific about the event.
We officially joined The Council of Public Relation Firms in Hong Kong (cPRfHK), which promotes best practice among member public relations consultancies and key stakeholders –– and is revered by the local industry.
As a Hong Kong-based company and one that takes corporate social responsibility (CRS) seriously, we always make a big effort to give back to our local community. For the third year running, CRED Communications supported City University/Edinburgh Napier University’s BA (Hons) Marketing Management Live Project by taking another Hong Kong student of the course under its wing. Being part of the programme involves mentoring budding PR and marketing executives and giving them real projects to work on.
We flew over to Bangkok, Thailand, to support the 25th Annual FIRST Conference, a forum for computer security incident response teams from around the world. It drew big name sponsors such as Google, Facebook and Microsoft –– and representatives from more than 240 corporations, government bodies and institutions.
VIP guests and journalists sailed away with us on Elite Charters’ 86-foot motor yacht Mahala Lin for its bespoke luxury getaways and corporate events launch.
Mandy Queen, our founder and director, was appointed as a board member of the cPRfHK and elected as the programmes chair. The latter puts her in charge of all council events where she is responsible for everything from sourcing venues and securing sponsors and speakers.
More mega-events came our way, this time we won the contract for HIMSS AsiaPac13 Greater China eHealth Forum, which is aimed at providing global leadership to utilise IT and management systems to improve healthcare. It was held at the Hong Kong Convention and Exhibition Centre, and we secured wide television and radio coverage for the prestigious function. The president of e-Health Consortium of the Hong Kong Hospital Authority, and the secretary for the Food & Health Bureau Hong Kong gave opening addresses.
CRED Communications was approached again by DiningCity to reprise our partnership with them for Hong Kong Restaurant Week. The event was sponsored by American Express and had more than 80 participating restaurants.
We organised our first event for the cPRfHK on the trade descriptions act at Coast in Soho. Deemed a great success, the event saw many new faces from the PR industry mingle with existing members.
Mandy Queen was featured in an important video by Edinburgh Napier University. She discuses her participation and role as mentor in its Live Project programme for marketing management students in Hong Kong.
Our company also expanded to Singapore by joining up with PRrecious Communications.
Heichinrou Restaurant Group, which has become a long-term client, entrusted us again with its latest account. This time we launched its reservation-only, Cantonese private seafood kitchen called Club Heichinrou in Causeway Bay, Hong Kong.
Another PR triumph for us, was booking television and radio interviews with CNBC and RTHK respectively for Gillem Tulloch, group leader of Asianomics Group, one of the regions most trusted researchers on Asian economies and Asian companies. Gillem spoke to the media about his company’s huge rebranding strategy carried out by Unison Creative.
We also lent a strong PR hand to StartupHK’s Mobilliance event, which emarsys sponsored.
Mandy Queen appeared in All Leaders Magazine to reveal some of her secrets to success in PR and social media marketing, and advised readers on how to create lasting relationships with clients.
The governmental body Korean Agro-Fisheries & Food Trade Corporation came to us to promote and organise Hong Kong’s first and largest K-Food Fair. We took care of celebrity participation, press conferences, social media marketing, VIP invitations and on-site interviews for the three-day extravaganza achieving over 100 pieces of media in record-breaking time.
We also drove media attendance to the BroadGroup’s finance and investment forum in Hong Kong.
It felt like a grand finale to an exciting year when we spread the news of our latest client Sushi Shikon’s three Michelin star win to the press. We immediately arranged four exclusive events at the award-winning restaurant for high-profile guests and prominent members of the media.
Our celebrations continued when our loyal client French trade show company Comexposium, the group behind CARTES Asia, signed us on for the fourth year in a row.
Mandy Queen wrapped up the year by organising the cPRfHK’s Double Happiness Awards for in-house PR professionals and the cPRfHK’s Xmas party at mamoz. It was a labour of love for our founder and director who organised the special event, which attracted generous sponsors, engaging speakers and ensured 50 per cent of the profits went to charity while promoting best practices within the local PR industry.
Happy New Year!
The CRED Communications team is truly grateful to all our wonderful clients for choosing us for their PR and social media marketing. We wish you all a fantastic New Year and look forward to working with you in 2014.
Joint communications services across Greater China and South East Asia already taken up by multiple clients
26 August 2013 – CRED Communications, a public relations and marketing communications company based out of Hong Kong, and Singapore-based strategic communications firm PRecious Communications have joined forces as strategic partners to expand their offering to now cover Greater China and Southeast Asia. The two agencies have recently worked together on global clients Comexposium and HIMSS to publicise two high level technology events and conferences across the region – CARTES Asia at AsiaWorld Expo (March 2013) and HIMSS AsiaPac13 Greater China eHealth Forum at the Hong Kong Convention and Exhibition Centre (August 2013). The agencies have also just signed a retainer contract with emarsys – a global market leader of all-in-one email, mobile and social marketing automation applications.
“Greater China and South East Asia are very important markets to us as that’s where our clients see growth. Therefore, we need trusted Public Relations partners who can advise and execute impactful communications strategies together with us,” said Ohad Hecht, Managing Director, APAC of emarsys. “We have a successful working relationship with CRED Communications and were very happy when they introduced PRecious Communications to us. Now we benefit from the best of both worlds working with independent PR agencies to get the right senior council and at the same time spread over various geographies.”
Mandy Queen Managing Director of CRED Communications said: “As a young dynamic agency we are always looking for ways to give the best possible service to our local and international clients. We have been looking to expand our offering across Asia Pacific, especially in Singapore, for the past year and we have found a great partner in PRecious Communications who have a similar work ethic to us and proven results of implementing PR campaigns in Singapore and South East Asia. Teaming up with PRecious Communications means that we can now provide our technology clients with people on the ground in Greater China and Singapore adding even more value to our existing offering.”
Added Lars Voedisch, Principal Consultant of PRecious Communications: “One of the factors of PRecious Communications’ success has been a clear focus on adding value and creating impact, ensuring that all communications efforts are clearly linked to our clients’ business objectives. And we know from experience that working with Mandy and her team at CRED Communications, our clients will get the same can-do attitude and professional service across South East Asia and Greater China.”
CRED Communications will be able to tap into PRecious Communications’ resources and insights to Southeast Asia. PRecious would similarly be able to gain from CRED Communications’ experiences and deep knowledge of the Greater China area in addition to combining both firm’s existing PR networks reaching across the whole of Asia Pacific, the Middle East, Europe and the Americas.
Current clients of PRecious Communications include AccessData, Evernote, McAfee, and PlayMoolah, amongst others.
Currently, CRED Communications is working with clients including DiningCity – Restaurant Week, Heichinrou, mamoz, Kerry Logistics and RDI Management Learning.
About CRED Communications
CRED Communications was founded in 2010 by Mandy Queen who has over 16 years of delivering PR and Marketing Communications campaigns in Asia Pacific and Europe. The agency is dedicated to the conference and exhibitions industry and lifestyle and technology sectors and provides a range of services including media relations, social media marketing and event management to clients across the world. The agency is a member of the Council of Public Relations Firms of Hong Kong and Mandy has recently been appointed Programmes Chair of the Council. www.credcommunications.com
About PRecious Communications
Our focus is on Corporate Communications, Crisis Management, Reputation Management and Social Media. Combining a clear business-oriented approach with a focus on measurable results, our network of experts helps brands tell their story and tie directly into their overall communications objectives.
We are run out of Singapore and serve clients in Asia Pacific and beyond through our strong links to Europe and North America.
PRecious Communications was a finalist for the 2013 Asia Pacific New Consultancy of the Year Award of the Holmes Report. www.preciouscomms.com
mamoz, one of the most stylish bars in Causeway Bay has created a thrilling new modern cocktail menu to refresh customers during the hot and humid Hong Kong summer nights. The menu features cocktails with intriguing names such as Scarlette, Acid Rain, Eastern Pier, Fancy Cider, Butter Corn Julep, Clover Leaf, Blood Orchid and Tear Rock. Guests can choose their cocktails based on whether they like sweet, rich, sour or fresh drinks by using mamoz’ new tasting graph. mamoz has also introduced a new selection of bar bites.
Acid Rain is influenced by an Old-Fashioned and includes citron vodka, kaffir lime leaves, one drop of lemon bitters and a splash of dry cherry liqueur. Served with ice carved from the block, Acid Rain is a refreshingly rich vodka cocktail.
The original Mint Julep was a classic summer drink synonymous with the American Derby Horseracing. With Happy Valley Racecourse in view of this spectacular bar the team at mamoz has created a contemporary version – a rich sweet Butter-Corn Julep with buttery carmelised corn flavoured bourbon.
Looking for something long, cool and thirst quenching? Then why not try the Fancy Cider featuring pear cider, elderflower, peach liqueur and orange bitters. The perfect balance of flavours makes this a real thirst-quenching fresh and sweet cocktail.
A must-try is the show-stopping award-winning Tear Rock. Taking eight hours to prepare, Tear Rock is a gin based cocktail with passionfruit, lemon basil, apple, mint and elderflower encased inside a beautifully crafted ice tear glass, which is lit up after dark.
New bar bites
Raising the bar even further, mamoz has produced a distinctive new food menu. Featuring short rib tempura, hamachi and tapenade toast, smoked salmon and truffle hollandaise toast, and chicken tsukene with Ponzu and melted foie gras; the new menu is full of tempting choices. These dishes along with crab spring rolls, honey lime wings, pork cutlet sliders and a wide range of popular pizzas and pasta dishes will be available from today onwards.
A selection of alcoholic fruit punches perfect for sipping on the newly renovated rooftop complete the summer offering at mamoz. Customers are free to purchase bottles at the bar to top up their punches if they wish for something a little stronger.
mamoz is open from 5pm to 1am weekdays and 5pm to 3am on Friday and Saturday. It is closed on Sundays, however open for events. For reservations call 28903182. Every day between 5pm to 8pm all beers, house red/white wine, and many other selected items are half price.
For hi res photos, the logo or more information, please contact Mandy Queen at CRED Communications Ltd (English media) on +852 96847365 or email firstname.lastname@example.org and contact Alisdair Chan (Chinese media) on email@example.com telephone +852 96337995.
mamoz takes up the top three floors of cubus, 1 Hoi Ping Road, Causeway Bay. Covering 5,000 sq ft across the 27th and 28th floors, mamoz has floor to ceiling windows offering superb views across Hong Kong Island. With a sound system across all three floors, damask leather walls, hide-covered seating, an 8m Indonesian timber bar and subdued lighting casting gold across the modern refined interior, mamoz provides an intimate setting at night.
mamoz is owned by the Heichinrou Group, which has over 120 year history accumulated in Japan, Hong Kong and Thailand. Superior service to generations of customers has earned Heichinrou restaurants nationwide a loyal clientele. Today, Heichinrou is Japan’s oldest and most loved Chinese restaurant. While a departure from the Heichinrou brand, the team behind mamoz is committed to delivering the same superior service and quality.
We are thrilled to announce that we will be working with Poppy and Jules to launch their Spring/Summer 2012 collection.
Hannette Otten and Julia Groenewegen, the creative minds behind Poppy & Jules, have dreamed up a new spring/summer collection of simple silhouettes featuring warm florals, classic prints and pastel hues. The new collection has a slight 60s vibe and is available now on their website www.poppyandjules.com.
Chic and sophisticated, the collection is perfect for the modern woman who wants both elegance and comfort. The flowing easy-to-wear fabrics are simple and flattering providing effortless style for women looking for an outfit to take them from the office to drinks or from beach to bar.
The ‘Marcella’ tunic, adorned with a fabulously deco-patterned print, rich in deep jewel tones is reflective of vintage Versace; ‘Ella’ is pure Bond girl with its hot pink paisley swirls swimming in a heavenly chocolate brown background while ‘Valentine’ was inspired by Moroccan nights. The tunics can be worn as a dress or with skinny-leg pants. Add a little drama for evening with a mile-long pendant or sleek chandelier earrings.
But it’s not all about colour – black and white prints defy time and Poppy & Jules has worked a retro geometric print into this collection. The flared pant ‘Sophie Long’ has a super flattering cut to exude some Marlene Dietrich charm, the understated ‘Hannette’ shirt dress is reminiscent of Roman Holiday and Poppy & Jules block print hot pants look great teamed with wedges to highlight endless legs.
Design duo Hannette Otten and Julia Groenewegen said: “Our aim is to provide stylish clothes that fit women’s lifestyles. We take into consideration prints, colours and the texture of the material. We carefully review material and look at how it falls against a woman’s skin and curves to ensure that it always flatters her shape. Most of our outfits are made out of 100% silk.”
“As well as ensuring that the fabric and style are perfect – we are also inspired by current trends. The Aimee Tunic for example has a bright yellow accent – a nod to the current neon trend.”
The collection ranges in price from 700 to 1400 Hong Kong Dollars with only a limited number of each design available. Sizes range from extra-small to large and fit both Asian and European women.
This is Poppy & Jules 4th collection. Poppy & Jules was established in Hong Kong in November 2010 – the designs are sold globally in countries including Australia, Germany, Holland, Singapore and Switzerland as well as Hong Kong. The new collection is available at www.poppyandjules.com – customers can sign up for their newsletter on their website and Facebook page to hear news of retail sales in and around Hong Kong and beyond.
For more information, obtain photographs (we have flat shots on white background, shots as above and fashion shots with models) or to arrange interviews with designers Hannette Otten and Julia Groenewegen of Poppy & Jules please contact Mandy Queen at CRED Communications on +852 96847365 or email firstname.lastname@example.org.
Nearly 11,000 reservations & 50% more restaurants make Restaurant Week a success
Hong Kong, March 2012. The results are in. Based on hundreds of diners votes AVA Restaurant Slash Bar has won the Best Restaurant award during DiningCity’s Restaurant Week. Diners rated the cuisine, atmosphere and service of each of the restaurants that they visited during the Week and AVA came out on top across all categories. The Week ran from 20 to 26 February 2012 with nearly 50% more restaurants (61) participating compared to 2011. There was an astounding 10,826 bookings from 2 February, when DiningCity’s booking website went live, until the last day on 26 February.
The other categories and winners were:
- Best Restaurant of the Week: AVA Restaurant Slash Bar
- 2nd Best Restaurant of the Week: Steik World Meats
- 3rd Best Restaurant of the Week: Wooloomooloo (Wan Chai)
- Best Service: Spasso
- Most Creative Menu: Bo Innovation
- Most Popular Restaurant: Press Room (based on number of bookings)
Group Food and Beverage Manager, Mr Raymond Moore at AVA Restaurant Slash Bar said: “AVA Restaurant Slash Bar is honoured to be recognised as ‘Best Restaurant of the Week’ by DiningCity Hong Kong Restaurant Week, especially as it is renowned as one of the world’s biggest and exciting dining events. As the award was voted by the diners, on atmosphere, service and cuisine, this is particularly rewarding to the whole team for both culinary and service team members, without their teamwork, this would not have been possible. Participating in this event was rewarding as it enabled AVA to showcase our creative menu at an affordable price to a wider range of customers. We recommend DiningCity to promote your restaurant!”
Onno Schreurs, Managing Director of DiningCity said “The Restaurant Week awards are voted by diners so they are testament to the fantastic cuisine, atmosphere and service of the restaurants that participated in the Week. This year we also took into account the feedback on many blogs written by Hong Kong foodies. AVA, Steik World Meats, Wooloomooloo, Spasso, Bo Innovation and The Press Room all did spectacularly and are well-deserved winners.
“Our second Restaurant Week was a phenomenal success with 20% of restaurants booked out in the first 30 minutes of our website going live and many restaurants offering more seats to cope with the demand. We’ve had some fantastic feedback from both diners and restaurants for this year’s Restaurant Week and we are thrilled to reveal that the next Restaurant Week will take place 9 to 15 July 2012 – so it will become a regular celebration of food every Winter and Summer in Hong Kong” added Schreurs.
For more information, to obtain photographs or to arrange interviews please contact Mandy Queen at CRED Communications (English media) on +852 96847365 / email email@example.com or contact Alisdair Chan (Chinese media) on +852 96337995 / email firstname.lastname@example.org.
CRED Communications MD Mandy Queen presented at the recent Heels & Deals’ event on 28 February 2012 at Coast. Heels & Deals is a global female entrepreneurship network headed up by the wonderful Claire Fenner. The network is hugely successful in the Middle East and was launched in Hong Kong last October (by yours truly). If you’re a female entrepreneur you must take part in their monthly events as they’re incredibly informative and useful to small businesses.
Mandy’s presentation focused on the power of PR and how to get great media coverage in Hong Kong. Mandy was joined by four journalists across different types of media including Tatler, Little Steps, Wine Buzz and Butterboom and The List who shared their experiences on how to get into their individual media.
Welcome to our brand new website created by Sean Botha, an online marketing consultant based in Scotland. We are very excited about our new site because it showcases some of the work that we have done in Hong Kong and across Asia Pacific in the past two years since we launched CRED Communications Ltd. We’ve come a long way in just a short period of time. It was just me working in a study on the rooftop of my flat in Lamma Island until winter 2010 – now we have a team of PR people and marketing communications professionals working on a number of different clients from across the globe.
The site is linked to our social media pages – Facebook, Twitter and Google Plus – so you can follow what we and our clients are up to on a daily basis. Just click on the icons at the top of each page. Keep an eye on this blog too.
Over the next few weeks there might be some tweaks needed to the site to make it the best it can be and we will add more case studies as the weeks progress. We also plan to make our site bilingual so we will be translating it into Simplified Chinese too.
Thanks for visiting and do let us know if we can help you get CREDibility across Asia Pacific.
Have a great weekend!
Founder & Managing Director of CRED Communications Ltd