Enter the CPRFHK 2014 Young PR Professionals Competition


  • Enter the CPRFHK 2014 Young PR Professionals Competition

The 2014 Council of Public Relations Firms of Hong Kong Young PR Professionals Competition is now open for entries.

This is a great opportunity for students and young public relations professionals to showcase their talent to Hong Kong’s PR leaders and accelerate their careers. Competition forms can be downloaded from the http://www.cprfhk.org/.

Founder and Director at CRED Communications Ltd is the programmes chair of the Council.

Council of Public Relations Firms of Hong Kong Announces the Winners of 2013’s ‘Double Happiness’ Award Winners


  • Council of Public Relations Firms of Hong Kong  Announces the Winners of 2013’s ‘Double Happiness’ Award Winners

The Council of Public Relations Firms of Hong Kong (CPRFHK), an organization dedicated to best practices in public relations, today announced the winners of the ‘Double Happiness’ awards.

As the business of communications continues to change and evolve at a rapid pace, the most successful in-house marketers are those who have a true ‘extension of the team’ approach to their PR firms.  The ‘Double Happiness ‘awards provide a platform to identify those professionals who demonstrate best practice agency management. Building on the success of the 2012 awards, the CPRFHK added an additional ‘Digital’ category, reflecting the industry skill set evolvement.

The competition, which was open to all in-house PR professionals in Hong Kong and their agencies, attracted a wide range of entries from agencies and their private sector clients. The winners of the CPRFHK 2013 ‘Double Happiness’ awards were:

  • Corporate Industry Leader: Greg Brutus, AT&T and Helen Cheung, McDonalds
  • Brand Marketing Industry Leader: Jennifer Lam, Hong Kong Land         
  • Brand PR Manager: Flora Chan, P&G
  • Best Use of Digital PR: Valerie Kurniawan, Flextronics

“The ‘Double Happiness’ awards recognize that the best public relations work occurs when there is a solid partnership between agencies and their clients,” said Rachel Catanach, Chairman of the CPRFHK. “This year we revisited the criteria to truly reflect the changing communications landscape. Emphasis was placed on facilitating integration amongst agency teams alongside robust briefing, creativity, strategic direction and measurement. It’s these factors that contribute to not only a successful partnership, but also successful business.’

The judging panel included Jeremy Walker, Managing Director of Golin Harris, Alastair Hetherington, CEO Asia of RLM Finsbury and Marlene Guernsey, Associate Partner of RLM Finsbury.

Alastair Hetherington commented, “It was inspiring to see the number of entries we received this year and the firm commitment that in-house practitioners are making to their agencies, to their mutual advantage. The winning industry leaders all stood out for their ability to understand the importance of strong, trusting relationships with not only their PR agency, but all agencies, as integration becomes ever-more important.”

Flora Chan, PR Manager P&G and winner of the Brand PR Manager category commented: ‘It’s an honour to win this award for something I do every day without thinking! Having trust in the professional advice your agency gives you is of upmost importance – it’s what you hire them for. In this super digital ‘always on’ world, decisions need to be made quickly. I trust the Ketchum team to assist me in making those decisions and also to support me as and when I need them. We work together to make sure our messages, strategic direction and measurement are robust, aligned and linked back to business performance.’

About the cPRfHK

The Council of Public Relations Firms of Hong Kong (CPRFHK) promotes best practice among member public relations consultancies and key stakeholders. The Council serves as a voice and as a forum for the Hong Kong public relations consultancy practice and promotes public confidence in the industry. The Council represents the majority of consultancies in Hong Kong and currently numbers some 33 members including CRED Communications Ltd.

CRED Communications’ Director and Founder Mandy Queen is the Programmes Chair for the cPRfHK.

Council of PR Firms Hong Kong launches the 2013 Double Happiness Awards


  • Council of PR Firms Hong Kong launches the 2013 Double Happiness Awards

As organiser of the 2013/14 programme of events for the Council of PR Firms of Hong Kong, CRED Communications Ltd is pleased to share information about this year’s Double Happiness Awards and a special Xmas party at mamoz bar in Causeway Bay on 3 December 2013 for PR practitioners all over Hong Kong. More information about the Double Happiness Awards can be found here.

CRED & Credibility


  • CRED & Credibility

Across all industries, engaging the services of any company for the first time, big or small, can often be a leap of faith. Will their quality be good enough, are they responsible and transparent, will they deliver on time and will there be any hidden charges are the types of consideration usually made but often difficult to ascertain.

It’s no different when selecting a public relations agency and, naturally, here at CRED Communications I am always happy to assure new clients that this is not something they need to be worried about! To prove the point, I’m pleased to announce that CRED Communications has just become a member of the Council of Public Relations Firms of Hong Kong (cPRf).

cPRf is a professional PR organisation that promotes best practice among PR firms in Hong Kong and CRED Communications are one of around 30 members. The Council serves as a voice and as a forum for the Hong Kong public relations consultancy practice and promotes public confidence in our industry.

In addition, I am an affiliate of the Chartered Institute of Public Relations (CIPR). CIPR is based in the UK and its mission is to enhance the reputation and understanding of the public relations profession and the professionalism of its members. It does this through the provision of world-class structures for the practice of public relations and I regularly use their resources – webinars, white papers, guidelines and case studies – to stay informed of latest developments and best practices in the PR industry.

All of this helps ensure CRED Communications has the necessary credentials to deliver work of the highest quality. You can trust in us!

 

By Mandy Queen – Director