At Cred we’re extremely passionate about giving back to the community. Over the years we’ve had the chance to work on some incredible CSR campaigns. We also encourage our clients to get involved too as part of their public relations campaigns.
There are many reasons why it’s good to give back 1) You garner trust and respect in the community 2) Your employees feel good about working for you 3) Your customers are more likely to forgive you during tough times 4) You make the world a better place 5) It’s a great way to meet new people and connections.
Most recently, we teamed grocery delivery service honestbee with local charity Feeding Hong Kong to provide over HK$300,000 worth of donated food items to the 1 million people who struggle to afford nutritious meals.
For last summer’s Hong Kong Cancer Fund Pink Revolution Campaign we were able to encourage self-checks and donations as well as spread the word about breast cancer, a disease that affects over 3,800 Hong Kong women every year.
For Pink Season, we were proud to promote Asia’s largest LGBTQ festival through a fundraising event, campaigning for equal rights.
And finally we created buzz around the kickstarter of The Helper documentary, a film by local director Joanna Bowers of Cheeky Monkey Productions, that gives a heartfelt insight into the lives of foreign domestic workers in Hong Kong.