UK’s Agriculture and Horticulture Development Board (AHDB) partners with Cred Communications for Hong Kong and Macau-based PR and marketing initiatives


Hong Kong, August 2018Cred Communications today announced a new client, the UK’s Agriculture and Horticulture Development Board (AHDB), a statutory levy board funded by farmers and growers which plays a vital role in improving farm business efficiency across various sectors. Cred Communications will be focusing their efforts on increasing brand awareness of produce being imported from Britain, comprising premium pork, lamb and dairy as well as beef from native and rare British iconic cattle breeds.

Cred Communications will execute an integrated communications campaign that will cover in-store activities, foodservice initiatives, media relations and social media marketing for AHDB. The contract is for at least one year, with the potential to expand to three.

“Britain exports some of the world’s best beef, pork, lamb and dairy and we’re looking forward to working with chefs and retailers across Hong Kong and Macau on a number of strategic and creative promotions and events to highlight this”, said Mandy Queen, Founder of Cred Communications.

Chosen for their knowledge of the market and in-depth experience across foodservice and retail as well as FMCG, Cred Communications has delivered impactful work for a number of trade organisations and food and beverage clients, including the Scottish Government, the Korea Agro-Fisheries & Food Trade Corporation, produce from Tasmania and New Zealand as well as Lindt & Sprüngli, honestbee and foodpanda. Current clients include Diversified Communications’ Seafood Expo Asia, the Economist Events and the British Council as well as Emack & Bolio’s and The Flying Winemaker.

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About AHDB

The Agriculture and Horticulture Development Board (AHDB) is a statutory levy board, funded by farmers, growers and others in the supply chain and managed as an independent organisation (independent of both commercial industry and of Government).

Our purpose is to inspire our farmers, growers and industry to succeed in a rapidly changing world.

Our vision is for a world-class food and farming industry inspired by, and competing with the best.

https://ahdb.org.uk/

 

Young Chef Challenge to Highlight Sustainable Seafood at Seafood Expo Asia in September


Chefs gathered at the Seafood Expo Asia press conference (From left: Gabriel Choy, Vicky Lau, Pedro Samper, and Gerhard Passrugger)

 

HONG KONG, 7 June 2018 – Diversified Communications’ Seafood Expo Asia will return to the Hong Kong Convention and Exhibition Centre on 4-6 September, 2018. Seafood Expo Asia is the region’s leading showcase of the world’s premium seafood products, equipment and services as well the preferred industry meeting place for buyers and suppliers to find the latest seafood trends. One of this year’s key events is the highly-anticipated live Young Chef Challenge, which takes place during the show and aims to nurture young talent and highlight sustainable seafood options.

Last year, Seafood Expo Asia attracted over 7,100 qualified seafood professionals with visitors coming from 69 countries and 234 exhibitors from 31 countries. “As well as providing the top marketplace for buyers from across the world to source fresh and frozen seafood, we are looking forward to offering visitors and exhibitors a wide range of activities to help grow their business,” says Group Vice President from Diversified Communications, Mrs. Liz Plizga. This year’s event will feature a Product Showcase and Tasty Kitchen to inspire buyers with sourcing ideas as well as getting a taste of what’s trending in the international seafood marketplace. A conference program with daily sessions, culinary demonstrations and masterclasses will focus on the latest market insights and emerging products making waves across the global seafood industry to enhance attendees’ experience.

According to the latest figures from the Food and Agriculture Organisation of the United Nations, Hong Kong had the second highest per capita seafood consumption in Asia. “Knowledge about sustainable seafood choices is very important, especially to new chefs in the foodservice industry. Seafood Expo Asia’s Young Chef Challenge provides young chefs with an opportunity to show off their skills while learning about sustainable seafood options. Rounds of exciting live cook-off using specially selected seafood will be held throughout the event,” adds Mrs. Liz Plizga.

Executive Chef of Grand Hyatt Hong Kong, Mr. Gerhard Passrugger, is one of the judges of the Young Chef Challenge and a food sustainability enthusiast: “Educating young chefs early about sustainable seafood is extremely important. I am proud to be a judge for the Young Chef Challenge as it both inspires chefs to choose sustainable options as well as rewards their culinary skills. The competition’s message is aligned with our goals which is to ensure that more than 50% of our seafood comes from sustainable seafood sources by end of 2018.”

Launched in 2017, the Young Chef Challenge is a unique event to recognize the next generation of culinary talent in Hong Kong. The competition encourages culinary mentorship and provides opportunity for aspiring culinary chefs to discover and further develop their skills. This year, celebrity chef, Mr. Gabriel Choy will be the ambassador and guest judge of the event, promoting this extraordinary cooking challenge. And the judging panel brings together top culinary experts including Mr. Gerhard Passrugger, Executive Chef from Grand Hyatt Hong Kong, Mr. Pedro Samper, Executive Chef from The Langham Hong Kong, and Miss Vicky Lau, Chef and Owner of Tate Dining Room & Bar. They will choose the most outstanding contestant after three rounds of onsite cook-offs.

For more information or to register a free trade pass, please visit http://www.seafoodexpo.com/asia.

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About Seafood Expo Asia
Seafood Expo Asia is a trade event where buyers and suppliers of seafood from around the world come together to network and conduct business in the lucrative Hong Kong and Asia Pacific markets. The event’s ninth edition takes place from the 4-6 September 2018 at the Hong Kong Convention and Exhibition Centre in Wanchai, Hong Kong. SeafoodSource.com is the exposition’s official media covering industry news year-round. The exposition is produced by Diversified Communications and is co-located with Restaurant & Bar Hong Kong. http://www.seafoodexpo.com/asia.

About Diversified Communications
Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities and digital and print publications. As producers of these market-leading products Diversified Communications connects, educates and strengthens business communities in over 14 industries including: food and beverage, healthcare, natural and organic, business management and technology. The company’s global seafood portfolio of expositions and media includes Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global, Seafood Expo Asia and SeafoodSource.com. Diversified Communications, in partnership with SeaWeb, also produces SeaWeb Seafood Summit, the world’s premier seafood conference on sustainability. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business. For more information, visit: http://www.divcom.com

Talking About a Revolution


Few things spell summer quite like enjoying a glass of excellent wine in the afternoon sun. This month, we’re very happy to be doing the PR for Eddie McDougall, the man behind The Flying Winemaker, one of Asia’s most dynamic wine brands. Award-winning winemaker, rosé and Asian wine expert, wine critic and TV personality Eddie believes in the power of wine as the “social glue”. With his cross-cultural upbringing in Hong Kong and Australia, Eddie has worked with many influential wineries and has gathered over a decade of winemaking experience. The brand is well known for their popular event Rosé Revolution, which is now in its 8th year and will take place in Hong Kong, Shanghai and Macau this summer.

We will be working closely with Eddie on publicising his event, along with promoting some exciting new developments for the brand.

British Council Names Cred Communications as Agency for 2019 SPARK Festival, Celebrating the Science and Art of Creativity


British Council

Hong Kong, May 2018 – Cred Communications has announced a new client win – the British Council in Hong Kong. The UK’s international organisation for cultural relations and educational opportunities has hired Cred Communications to publicise their event SPARK: the Science and Art of Creativity, a British Council Festival of Ideas, which will take place in Tai Kwun, Hong Kong’s Centre for Heritage and Arts, in January 2019. The first of its kind in Hong Kong, SPARK will celebrate the best of UK creativity and innovation across the arts, sciences and education and provide a platform for the exchange of ideas between the UK, Hong Kong and North East Asia region.

With extensive experience and a renowned portfolio of clients, Cred Communications will execute an integrated pre-event, on-site and post-event communications campaign encompassing social, press events and media relations for SPARK. This is the second time that Cred Communications will be working with the British Council.

Cred Communications was chosen for their strategic and creative approach and proven ability to get media coverage. Over the past year, the company has delivered impactful campaigns for organisations including Global Sources Startup Launchpad, Hong Kong Cancer Fund and Hong Kong’s first bike sharing system, Gobee.bike.

“Working with brands who aspire to influence is what drives us to deliver impactful results”, said Mandy Queen, Managing Director of Cred Communications. “We’re thrilled to be working with the British Council again. We admire the organisation and we look forward to putting SPARK on the map in Asia.”

The two organisations previously worked together in 2017, when Cred Communications promoted the British Council’s Science Alive festival and raised awareness of the organisation’s work in promoting STEM (Science, Technology, Engineering and Maths) education in Hong Kong.

“We are excited to have Cred Communications on board for the launch of our new festival SPARK: the Science and Art of Creativity. SPARK will get ‘under the bonnet’ of arts and culture, science and innovation, and look at the part creativity and innovation play in the sustainability of places like Hong Kong and the UK. We’re confident in Cred’s ability to help us tell the SPARK story successfully through a new campaign that will be both unconventional and meaningful, reaching out especially to younger audiences as the innovators of the future”, said Aideen McLaughlin, Head of Communications at the British Council in Hong Kong.

With a programme curated to provoke and inspire, SPARK will mark the end of the British Council’s year-long 70th anniversary celebrations. It will comprise talks, performances, interactive events and experiences, as well as a thought leadership series and a community outreach programme, taking festival highlights to audiences outside of the Hong Kong metropolitan area.

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About the British Council
The British Council is the UK’s international organisation for cultural relations and educational opportunities. They work with over 100 countries in the fields of arts and culture, English language, education and civil society. Last year they reached over 65 million people directly and 731 million people overall including online, broadcasts and publications. They make a positive contribution to the countries they work with – changing lives by creating opportunities, building connections and engendering trust. Founded in 1934, they are a UK charity governed by Royal Charter and a UK public body. They receive 15 per cent core funding grant from the UK government.

They have been working with Hong Kong since 1948. This year, they mark their 70th anniversary, celebrating 70 years of cultural relations and exchange between the UK and Hong Kong.

https://www.britishcouncil.hk/en