Young Chef Challenge to Highlight Sustainable Seafood at Seafood Expo Asia in September


Chefs gathered at the Seafood Expo Asia press conference (From left: Gabriel Choy, Vicky Lau, Pedro Samper, and Gerhard Passrugger)

 

HONG KONG, 7 June 2018 – Diversified Communications’ Seafood Expo Asia will return to the Hong Kong Convention and Exhibition Centre on 4-6 September, 2018. Seafood Expo Asia is the region’s leading showcase of the world’s premium seafood products, equipment and services as well the preferred industry meeting place for buyers and suppliers to find the latest seafood trends. One of this year’s key events is the highly-anticipated live Young Chef Challenge, which takes place during the show and aims to nurture young talent and highlight sustainable seafood options.

Last year, Seafood Expo Asia attracted over 7,100 qualified seafood professionals with visitors coming from 69 countries and 234 exhibitors from 31 countries. “As well as providing the top marketplace for buyers from across the world to source fresh and frozen seafood, we are looking forward to offering visitors and exhibitors a wide range of activities to help grow their business,” says Group Vice President from Diversified Communications, Mrs. Liz Plizga. This year’s event will feature a Product Showcase and Tasty Kitchen to inspire buyers with sourcing ideas as well as getting a taste of what’s trending in the international seafood marketplace. A conference program with daily sessions, culinary demonstrations and masterclasses will focus on the latest market insights and emerging products making waves across the global seafood industry to enhance attendees’ experience.

According to the latest figures from the Food and Agriculture Organisation of the United Nations, Hong Kong had the second highest per capita seafood consumption in Asia. “Knowledge about sustainable seafood choices is very important, especially to new chefs in the foodservice industry. Seafood Expo Asia’s Young Chef Challenge provides young chefs with an opportunity to show off their skills while learning about sustainable seafood options. Rounds of exciting live cook-off using specially selected seafood will be held throughout the event,” adds Mrs. Liz Plizga.

Executive Chef of Grand Hyatt Hong Kong, Mr. Gerhard Passrugger, is one of the judges of the Young Chef Challenge and a food sustainability enthusiast: “Educating young chefs early about sustainable seafood is extremely important. I am proud to be a judge for the Young Chef Challenge as it both inspires chefs to choose sustainable options as well as rewards their culinary skills. The competition’s message is aligned with our goals which is to ensure that more than 50% of our seafood comes from sustainable seafood sources by end of 2018.”

Launched in 2017, the Young Chef Challenge is a unique event to recognize the next generation of culinary talent in Hong Kong. The competition encourages culinary mentorship and provides opportunity for aspiring culinary chefs to discover and further develop their skills. This year, celebrity chef, Mr. Gabriel Choy will be the ambassador and guest judge of the event, promoting this extraordinary cooking challenge. And the judging panel brings together top culinary experts including Mr. Gerhard Passrugger, Executive Chef from Grand Hyatt Hong Kong, Mr. Pedro Samper, Executive Chef from The Langham Hong Kong, and Miss Vicky Lau, Chef and Owner of Tate Dining Room & Bar. They will choose the most outstanding contestant after three rounds of onsite cook-offs.

For more information or to register a free trade pass, please visit http://www.seafoodexpo.com/asia.

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About Seafood Expo Asia
Seafood Expo Asia is a trade event where buyers and suppliers of seafood from around the world come together to network and conduct business in the lucrative Hong Kong and Asia Pacific markets. The event’s ninth edition takes place from the 4-6 September 2018 at the Hong Kong Convention and Exhibition Centre in Wanchai, Hong Kong. SeafoodSource.com is the exposition’s official media covering industry news year-round. The exposition is produced by Diversified Communications and is co-located with Restaurant & Bar Hong Kong. http://www.seafoodexpo.com/asia.

About Diversified Communications
Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities and digital and print publications. As producers of these market-leading products Diversified Communications connects, educates and strengthens business communities in over 14 industries including: food and beverage, healthcare, natural and organic, business management and technology. The company’s global seafood portfolio of expositions and media includes Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global, Seafood Expo Asia and SeafoodSource.com. Diversified Communications, in partnership with SeaWeb, also produces SeaWeb Seafood Summit, the world’s premier seafood conference on sustainability. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business. For more information, visit: http://www.divcom.com

Talking About a Revolution


Few things spell summer quite like enjoying a glass of excellent wine in the afternoon sun. This month, we’re very happy to be doing the PR for Eddie McDougall, the man behind The Flying Winemaker, one of Asia’s most dynamic wine brands. Award-winning winemaker, rosé and Asian wine expert, wine critic and TV personality Eddie believes in the power of wine as the “social glue”. With his cross-cultural upbringing in Hong Kong and Australia, Eddie has worked with many influential wineries and has gathered over a decade of winemaking experience. The brand is well known for their popular event Rosé Revolution, which is now in its 8th year and will take place in Hong Kong, Shanghai and Macau this summer.

We will be working closely with Eddie on publicising his event, along with promoting some exciting new developments for the brand.

HK Celebrities Make a Pinky Promise to Raise Breast Cancer Awareness


Press Release

 

15th September 2017, Hong Kong – For the first time, nine local celebrities came together in one video to show their support to this year’s Cancer Fund’s Pink Revolution by making a simple gesture – a pinky promise – showing their commitment in raising breast health awareness in the community and supporting women with breast cancer. The premiere screening of the video took place today at the Pink Revolution launch event held at The ONE, Tsim Sha Tsui. Local celebrities Joyce Cheng, Kathy Chow and film director Kearen Pang shared the stage with 15 breast cancer survivors to make their pinky promise to advocate breast cancer awareness.

The video launched today includes messages from actress Fala Chen, singer Gigi Leung, mother-to-be May Kwong, actresses Joyce Cheng, Chrissie Chau, Isabel Chan, film director Kearen Pang, news anchor Akina Fong and DJ Josephine Chu (Chufun). The video will be available on Cancer Fund’s social media platforms for viewing and sharing. International model and celebrity Kathy Chow also shared for the first time her personal experience of being touched by cancer when her best friend was diagnosed.

“The number of women being diagnosed is growing, and so is the Cancer Fund; so there is an increasing need for early detection and support for our free services,” said Sally Lo, Founder & CEO of Hong Kong Cancer Fund. “Making a ‘Pinky Promise’ is a simple gesture, used to encourage women in Hong Kong to check their breasts regularly, and for everyone to support families living with breast cancer.”

At the launch event, breast cancer survivor Bondie shared how she faced breast cancer and her worry for her family, especially her then 5-year-old son. Her family turned to Cancer Fund’s free support services, where she received practical support in managing treatment side effects, and participated in programmes that brought the family closer together on the cancer journey. “I understand feeling scared and alone by a breast cancer diagnosis, but don’t be. There are free resources in the community like those the Cancer Fund provides, and remember, your family is your strongest backup,” said Bondie.

Medical advisor of the Cancer Fund and Director of the Radiotherapy & Oncology Centre at Hong Kong Baptist Hospital Dr. William Foo shared his professional view at the launch event: “When breast cancer strikes, it will create a shock wave: not only for the patient herself, but also her loved ones, who are all affected. Almost 90% of breast cancer patients can attain a cure. However the cancer journey is very demanding both physically and psychosocially. Close family, especially the spouse, bears the impact. They often do not know how to cope. A well-supported and adjusted family will provide the best environment for the patient to make their way to recovery.”

Everyone can help to raise breast cancer awareness this year by sharing the ‘Pinky Promise’ video available on Cancer Fund’s Facebook https://www.facebook.com/hongkongcancerfund and YouTube channel https://www.youtube.com/user/hongkongcancerfund, sharing it with the hashtags #pinkypromisehk, #checksupportshare, #hkcancerfund and #shopforpink, and making a donation online http://pink.cancer-fund.org/donate.

Cancer Fund’s Pink Revolution also includes Shop for Pink; the city’s largest ‘shop for a good cause’ event. Thirty retails,restaurants and hotels brands are offering new Pink items this October to make shopping more fun, with part of the proceeds to be donated to Cancer Fund’s free breast cancer services. Everyone is also encouraged to dress pink by joining Dress Pink Day on 27 October to show your care to people affected by breast cancer. To register and window-shop Shop for Pink items, visit http://pink.cancer-fund.org/en/.

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Editor’s Note

About Hong Kong Cancer Fund

Hong Kong Cancer Fund is the city’s largest cancer support organisation, providing free information and professional support to anyone living with or affected by cancer. Established in 1987, our vision is to better the quality of cancer support in Hong Kong and ensure that no one faces cancer alone. We began by offering free information and support, and have slowly expanded over time to address all aspects of cancer care. Our work now encompasses public education, cancer research, home care, peer support, complementary therapies, the funding of hospital equipment and much more. We fill the gaps in cancer care to improve the quality of life for people touched by cancer.

Hong Kong Cancer Fund’s services are all FREE. Receiving no money from the government or the Community Chest, we rely solely on public generosity to sustain our ongoing cancer support services. For more information, please visit cancer-fund.org

About Cancer Fund Pink Revolution

Pink Revolution is Hong Kong’s biggest and most comprehensive breast cancer education and fundraising campaign, running every October in line with international breast cancer awareness month. Each year, Pink Revolution reminds women about the importance of regular breast checks and empowers them to take charge of their own breast health with the message that early detection and treatment saves lives. The campaign also raises funds through initiatives such as Shop For Pink and Dress Pink Day, with all funds raised going towards Cancer Fund’s FREE breast cancer care services to support women with breast cancer.

www.cancer-fund.org/pink

 

Summer news from Cred Communications


The U.K’s leading retailer; Hong Kong’s fastest-growing non-profit; our city’s first ever bike-sharing system. We’ve got exciting PR news to share with you today!

honestbee

 

After successful PR activities in 2016, honestbee renewed their contract with Cred Communications for a Spring- Summer campaign. Honestbee is Hong Kong’s premier grocery concierge delivery service and hired Cred to facilitate the announcement of their partnership with TESCO, the U.K’s leading retailer and seven other leading supermarket chains. With over 30,000 products available from 25 partners including 8 major supermarkets, honestbee has grown from a Singaporean tech startup to a well-known service successfully operating in 8 great cities in Asia.

Hong Kong Wireless Technology Industry Association

This February marked the second year of our work with the Hong Kong Wireless Technology Industry Association (WTIA). Organized annually since 2012, WTIA’s exciting Asia Smart App Awards brings together key experts in the mobile app industry across Asia to reward innovative smart app developers. After last year’s success, Cred was hired again to organize a promotional seminar and press conference as well as to handle on-site and off-site media relations for the Asia Smart App Summit and Awards Presentation Ceremony. With 111 entries from 13 Asian countries including newcomers such as Cambodia, Sri Lanka, and Vietnam, the awards continues to become a bigger success every year.

GoBee.Bike

In December 2016, over 1000 cities worldwide had bike-sharing options, yet Hong Kong – Asia’s World City – was not one of them. Now, Hong Kong can count itself amongst the long list of forward-thinking places striving for a greener, more collaborative and more active way of living. Gobee.bike is Hong Kong’s first bike-sharing system, and in April we helped launch the scheme with its first 1000 bikes. After a successful media briefing event during which Gobee.bike’s CEO Raphael Cohen (former COO of HotelQuickly) was interviewed and gave a demonstration on one of the signature neon green bikes, the company has decided to extend their contract with Cred Communications.

At Cred, we are extremely proud when clients extend or renew their contracts with us – our clients are our no.1 priority, and this comes through in everything we do.

 

It’s experience that counts …


Hong Kong is a fast moving, fast thinking, fast finance city and that includes the fast growing number of events that are hosted each and every day in our beloved metropolis. And that’s exactly why it’s experience that counts!

At Cred we get very excited at the prospect of turning a potentially dry and possibly uninspiring cocktail party into an experience that won’t be forgotten in a rush.

Dr Aron Harilela completing Artist Cornelia Erdmann’s artwork ‘A Golden Mile’ at the unveiling of Holiday Inn Golden Mile’s new lobby and public areas.

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From Bangkok to Bosco here are some of the campaigns we delivered during June and July 2013


  • From Bangkok to Bosco here are some of the campaigns we delivered during June and July 2013