Lindt reached out to CRED to help launch its Excellence Lime Flavour in Hong Kong in September 2015. We were also charged with promoting the brand’s delicious Lindor truffles.
To start the conversation about Lindt’s new product, we gifted our database of journalists and bloggers with a giant box of the new flavour along with a press pack. We also launched a social media campaign by trending the hashtag #LindtExcellenceHK.
Since the launch of Lindt’s new flavour, the brand has been mentioned and featured in Time Out (readership of 220,000), major lifestyle magazines such as Cosmopolitan, Elle, Harpers Bazaar as well as premium gastronomic magazine Crave. Various key opinion leaders such as influential Instagram users posted and tagged the brand on social media outlets. The six month campaign resulted in over 120 mentions across social media and in print and online.