• K-Food Fair

The Korean government reached out to CRED to help drive attendance to their 3-day Korean food extravaganza in Hong Kong.

We organised a press conference spearheaded by celebrity chef Leslie Chan and invited local media to join the event. Despite a tight timeline, K-Food fair was featured in over 100 articles in media outlets such as Hong Kong’s best-selling English newspaper South China Morning Post, global media giant Time Out and two of HK’s most widely distributed newspapers Oriental Daily and Singtao Daily, reaching an aggregated audience of 40 million. We also managed K-Food fair’s Facebook and Twitter accounts and reached an additional audience of 250,000.