BottlesXO is a Shanghai-based wine delivery app that launched in Hong Kong in December 2015.
To kick off the app’s launch, CRED organized a press event attended by online and print media. We delivered BottlesXO vouchers to media and bottles of wine to key opinion leaders across Hong Kong.
We secured coverage of BottlesXO’s launch in widely read publications such as South China Morning Post Morning Post (Hong Kong’s biggest English newspaper), Yahoo, Apple Daily (one of Hong Kong’s best-selling newspapers), and global luxury magazines Esquire and Prestige. Our online and print media campaign for BottlesXO reached an aggregated audience of almost 150 million. We also helped BottlesXO gain a greater social media presence by getting the app featured on around 30 famous Instagram accounts and blogs in Hong Kong.