CRED has partnered with Anytime Fitness since it first made its mark in Hong Kong’s market in 2014. When the gym franchise opened its third fitness centre in New Territories in 2015, it reached out to CRED once again to advertise the expansion.
We got Anytime Fitness featured in major publications such as HK Economic Times, Hong Kong’s biggest newspaper Ming Pao (readership of over 4.5 million), one of HK’s biggest daily newspapers am730 (readership of over 1 million) and Gafencu Men. With this project, however, we targeted more than just print and online media. We also secured an interview for Anytime Fitness’ Director John Phillips on Bloomberg TV, reaching an audience of over 330 million. Anytime Fitness was also featured on HK’s biggest radio channel RTHK, adding another 3 million to the total audience.